News & Events
Loyalty Schemes - AMT research
Action for Market Towns have been looking into a number of town-centred Loyalty Schemes.
Some are basic retail promotions, some use sophisticated card systems. See the Comparison document below. There is also a Press Release about this work.
Shop Local Comparison Shop Local Press Release
As one element of building and supporting a thriving town centre, which some people refer to as 'Shop Local' campaigns, loyalty schemes have their place, alongside;
- Marketing and Promotion
- Guidance and training for retailers
- Shop front improvements and Pulic Realm enhancements
Below is a presentation from Steve Wylie, from SAVVY, a commercial card supplier, which I saw at the AMT Convention, which contains some interesting principles and examples of schemes.
Presentation on Loyalty Schemes from AMT Convention
Created on March 24th 2010
- Previous page
- Children & Young People
- Climate Action
- Community Safety
- Culture & Leisure
- Economy & Education
- Environment
- Events
Tel: 01458 259077